In 2019, PMI also enlisted Robert Eccles, founding chairman of the SASB, as an adviser on sustainability, social impact, and investor engagement. His vision to alleviate the international well being challenge of smoking is to help a transformation of tobacco companies’ company models by cannibalizing their cigarette sales and replacing them with much less dangerous items. This aligns with PMI’s stated intentions to “create a paradigm shift exactly where cigarettes become obsolete”, though it really should be noted...